Pemanfaatan Teknologi Openchart sebagai Alat Pendukung Promosi UMKM di Kecamatan X Koto
DOI:
https://doi.org/10.57255/jovishe.v2i1.554Keywords:
Pemanfaatan Teknologi, Alat Pendukung, Promosi UMKMAbstract
This research aims to develop and implement a web-based application, namely Opencart, as a solution to increase the promotion and marketing reach of Micro, Small and Medium Enterprises (MSMEs) in X Koto District. Currently, most of the promotion and marketing of MSME products in X Koto District is still carried out conventionally and only uses general social media so that the reach of promotion is still relatively narrow, limited to only known people. In this era of digital technology, with the development of E-Business and E-Commerce as business media and online buying and selling transactions, MSMEs should be able to follow the flow of global developments in order to increase the reach of product promotion and marketing to a wider range. This research adopts the Research and Development (R&D) model, namely steps to develop new products and improve existing products using the ADDIE (systematic program development) development model. So the aim of this research is to produce a product promotion and marketing media for MSMEs in the form of a web-based application using Opencart application technology. It is hoped that this media can support MSMEs so that they can increase their competitiveness and expand their reach in product promotion and marketing from local, national to international.
References
Artanto, A. T., Kusnarto, Haryono, N., & Sholihatin, E. (2022). Digitalisasi Usaha Mikro Kecil dan Menengah dalam Membangun Ketahanan Bisnis di Era New Normal. Journal of Governance and Administrative Reform, 3(2), 163–180. https://doi.org/10.20473/jgar.v3i2.41772
Bhattacharjeem, A. K., & Shyamasundar, R. K. (2009). Activity diagrams: A formal framework to model business processes and code generation. Journal of Object Technology, 8(1), 189–220. https://doi.org/10.5381/jot.2009.8.1.a3
Dewi, L. P., Indahyanti, U., & S, Y. H. (2021). Pemodelan Proses Bisnis Menggunakan Activity Diagram Uml Dan Bpmn ( Studi Kasus Frs Online ). Informatika, 1–9.
Edo Rahman, M. ., Ramadhan SY, T. ., Refliandi , I. ., & Yusral Fuadi, M. . (2024). Analysis of Overpayment Practices in Arisan with the Principles of Sharia Economic Law. Hakamain: Journal of Sharia and Law Studies, 3(1), 48–58. https://doi.org/10.57255/hakamain.v3i1.331
Huda, M. (2018). Perancangan Website E-Commerce Sebagai Upaya Meningkatkan Pemasaran dan Penjualan Produk Jajanan Khas Kabupaten Tulungagung.
Jannah, K. A. M., Aiman, U., Hasda, S., Fadilla, Z., Ardiawan, T. M. K. N., & Sari, M. E. (2017). Metodologi Penelitian Kuantitatif Metodologi Penelitian Kuantitatif. In Metodologi Penelitian Kuantitatif (Issue May).
Kurniawan, T. A. (2018). Pemodelan Use Case (UML): Evaluasi Terhadap beberapa Kesalahan dalam Praktik. Jurnal Teknologi Informasi Dan Ilmu Komputer, 5(1), 77–86. https://doi.org/10.25126/jtiik.201851610
Latip, A. (2022). Penerapan Model Addie Dalam Pengembangan Multimedia Pembelajaran Berbasis Literasi Sains. DIKSAINS : Jurnal Ilmiah Pendidikan Sains, 2(2), 102–108. https://doi.org/10.33369/diksains.2.2.102-108
Maulana, S. M., Susilo, H., & Riyadi. (2015). Implementasi E-Commerce Sebagai Media Penjualan Online. Jurnal Administrasi Bisnis, 29(1), 1–9.
Muslihudin, M., Pramesta, A., & OFFSET, C. V. A. (n.d.). Analisis dan Perancangan Sistem Informasi Menggunakan Model Terstruktur dan UML. Penerbit Andi.
Nurlinda, & Sinuraya, J. (2020). Potensi UMKM Dalam Menyangga Perekonomian Kerakyatan di Masa Pandemi Covid-19: Sebuah Kajian Literatur Nurlinda*. Prosiding Seminar Akademik Tahunan Ilmu Ekonomi Dan Studi Pembangunan, December, 160–175.
Oribel, F., Izaak, W. C., Eka, F. A., Mawarni, N. D., Rosyidah, F. I., & Putra, N. P. (2022). Optimalisasi Media Promosi Digital Sebagai Strategi Pemasaran Wisata Terpadu Umkm Kendangsari, Surabaya. Jurnal Pendidikan Dan Pengabdian Masyarakat, 5(2), 175–181. https://doi.org/10.29303/jppm.v5i2.3684
PERPRES. (2017). Peta Jalan Sistem Perdangan Nasional Berbasis Elektronik (Road Map E-Commerce). In Jakarta.
Puspita Sari, T. (2020). Marketplace Shopee Sebagai Media Penjualan Umkm Di Desa Cigunungsari. Tita Puspita Sari, 2(1), 1804–1810.
Riyanto, A. D., & Noeris, M. F. (2018). Pelatihan Pemanfaatan Media Sosial sebagai Media Promosi Online untuk Pelaku UMKM di Cilacap. J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat), 2(2), 53. https://doi.org/10.30734/j-abdipamas.v2i2.236
Setyaningsih, R., Abdullah, A., Prihantoro, E., & Hustinawaty, H. (2019). Model Penguatan Literasi Digital Melalui Pemanfaatan E-Learning. Jurnal ASPIKOM, 3(6), 1200. https://doi.org/10.24329/aspikom.v3i6.333
Sugiyono. (2017). Jenis Data Penelitian. Universitas Diponegoro, August, 193.
Syahriani, F. ., Fajri Mulyani, F. ., Fismanelly, F., Afifah, S. ., & Medani, A. (2024). Application of Maqasid Al-Shariah in Islamic Economics and Finance as the Development of Products of Islamic Value. Hakamain: Journal of Sharia and Law Studies, 2(1), 150–162. https://doi.org/10.57255/hakamain.v2i1.322
Wardi, U., Ikhwan, I., & Busyro, B. (2024). Appointment of Heirs as Funeral Prayer Leaders in the Bukittinggi Community: An Analysis of Designation from the Perspectives of Customary and Islamic Law. Hakamain: Journal of Sharia and Law Studies, 3(1), 1–12. https://doi.org/10.57255/hakamain.v3i1.327
Warsiyah, W., Luviadi, A., Huwaina, M., & Fakhrurozi, M. (2023). Pemberdayaan Umkm Melalui Optimasi Media Digital Pada Komunitas Inkusi (Inovasi Kewirausahaan Syariah). AKM: Aksi Kepada Masyarakat, 4(1), 135–142. https://doi.org/10.36908/akm.v4i1.838
Yufriadi, F. (2024). Mohammad Natsir Thought on Reactualising Religious Nationalism in Indonesia. Hakamain: Journal of Sharia and Law Studies, 2(1), 139–149. https://doi.org/10.57255/hakamain.v2i1.166
Downloads
Submitted
Accepted
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Fathan Ats Tsalis, Muhammad Husein Al Hafidz Alparisi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
